Frequently Asked Questions
Simple answer: No matter where you are in your professional career, you need a website because it’s your virtual advertisement in the world. While word-of-mouth and business cards certainly have their advantageous place in self-promotion, I’m of the belief that nothing beats the marketing superpower that is the World Wide Web.Still unconvinced? Ask yourself these questions:
Fortunately, unlike most forms of advertising, it doesn’t cost much to get your site up and running! You don't need an expensive marketing team or an extensive advertising plan. I mean, you don't even need to get out your pajamas to make a website!
Did I convince you about the necessity for a website yet? But wait...there's more! I could go on and on about the benefits of the blog, but let’s let the statistics speak for themselves:
Still not convinced? At this point, you should probably close out of this page because, unfortunately, I won’t be able to help you much.
No. Anything related to design makes me feel crazy. Unless you want a visually clunky and ugly site, I can’t sell you with my graphic design skills. However, I can provide you with awesome people who can help beautify your site. Just ask!
Negative. That said, social media can be a valuable asset for anyone’s practice. We’ll make your blogs so enticing that you can’t help but want to share them on your platforms!
Only you can honestly answer that. However, if you’ve gotten this far down the FAQ (kudos to you), it’s wise for me to assume that the thought of outsourcing has crossed your mind.As business owners, we all understand the significance of resource allocation and time management. As therapists, we also (hopefully) value the necessity of self-care. For me, writing is a form of self-care. That's why I decided to pursue it professionally! It’s now my job. However, that may not be the case for you. Moreover, blogging has evolved in recent years. It's not enough to jot down a few of your thoughts, stamp a picture on the top, and call it a day. In fact, that's a surefire way to waste your precious time.Blogging today is very much a science and an art. The science focuses on the logistics (your headers, subheaders, keywords, links, keywords, and overall SEO readability), and the art focuses on the dynamic pulse of the content. I'd like to think that I integrate and master both.When you outsource your copywriting, you don’t have to worry about coming up with fresh content, managing SEO best practices, or brushing up on grammar or spelling skills. Instead, you can devote your time and energy to everything else (i.e. running your practice)- with the peace of mind that you’re investing in an invaluable, profitable service!
Because I am pretty wonderful and throw in a lot of terrible jokes, and I like to think I’m pretty fun to collaborate with.On a more serious note, I’m also a therapist, professional writer, and I’m committed to providing excellent work that values our profession and its integrity. I have some REALLY extensive experience working with a variety of clinicians, nonprofit organizations, and group practices. Because I have very little overhead, I'm able to keep my costs affordable for all of you! Oh, and I won’t lock you into any yucky and unsolicited subscriptions, payment plans, or email lists (because who has time for that?)
Step 1: You reach out to me here or complete this questionnaire regarding your current and future goals, target demographic, specialties, and budget. Together, we will discuss the best package or plan for your individual needs.Step 2: You provide me with a working list of topics you’d like written about, OR you let me do the legwork. If I’m doing the legwork, I’ll offer you 10+ blog headlines and outlines based on the answers provided in your questionnaire. Before I start any writing, you’ll give me the green light indicating blog headline and post approval.Step 3: If you’ve ordered several blog posts, I provide you with a working content calendar. This calendar tracks all your posts in one place.Step 4: You receive a shiny new blog post with 1 royalty-free stock photo (use it however you wish). Step 5: You receive 1 round of complete revisions to ensure the content reflects you and your individual needs.
Email is the best form of communication. We’re all busy and working from different time zones. For some clients, I will schedule videoconferencing or telephone calls as needed.
The average post ranges from 750-1000 words. I do offer longer posts (up to 3000 words) for additional fees.
The long-form keyword, title, content, 2-3 inbound links, 2-3 outbound links, and 1 vetted royalty-free stock photos. If I use references, I integrate appropriate citations.
This answer depends on your needs. I’ll leave it at this: The more blog posts we can generate for your site, the better. More content improves your SEO, which enhances your credibility, expertise, and visibility to the world. With that in mind, most clients start with a Soul Stack (12 blog posts delivered within 7 business days) and the Soul Gold (1 blog post per week). Not sure which one is best? We can figure it out together.
Sometimes, it happens, and it’s crucial we discuss it. My prices include a round of edits per article. Writing is a craft- it may take some trial-and-error for me to really hone in on your specific needs, style, and target audience. Client satisfaction is essential for me- I will do what I can to provide you with the content of your dreams!
No. This is a job that requires time and effort. Just like we don’t offer refunds for therapy sessions, I don’t provide refunds for my writing services.
If you aren’t satisfied with my work, we’ll discuss a reasonable strategy that meets your needs.
Great question, and there’s a long-winded answer ahead.Are you interested in showing up on Google’s first page? Of course, you are! If the content is king, SEO is its queen, and you need both to succeed in this fierce Internet kingdom.First things first: I don’t specifically specialize in SEO. That’s an entire industry, and I don’t have the background in it to consider myself an “expert.” However, I’ve freelanced and copywritten for several years. I have accumulated tremendous experience in SEO best practices, and I have a really strong grasp on the anatomy of a well-crafted post (that both your audience and Google will appreciate).My content strategy begins with Moz Keyword Explorer. This tool help me locate the best long-tail keywords that match the needs of your target demographic. I optimize your title with Headline Analyzer. Then, I throw down my writing skills (plugging in Yoast SEO) and format your post with all the appropriate headers, sentence structure, and inbound and outbound linking. Finally, I double-check everything through Hemingway App and Grammarly Premium to ensure all grammar and spelling needs. I source pictures through Adobe Stock, Unsplash, Pexels, and Pixabay. For infographics, I use Canva. These factors inadvertently boost traffic (keywords improve your Google ranking, which drives people to your site) and your domain authority (because the more people that land on your site, the more established and reputable you become). PS: SEO is a loooooong marathon. Anybody who tries to oversell you on jacking up your SEO game is probably engaging in some form of shady black-hat tactics (which Google will ultimately penalize).
You do! 100%. Once I distribute it to you, you retain all the rights to do with it as you wish. Rest assured, the writing will never be repurposed or reused in any possible way unless agreed upon.Because my work tends to be ghostwritten, our relationship remains confidential. I do not disclose our working arrangements without written and signed permission.
I can help with that! I offer consultation and writing services for landing pages, about me sections, FAQ, etc.
Currently, I’m on maternity leave from my therapist career. However, I specialize in addiction, eating disorders, and trauma. I have worked in private agencies, schools, hospitals, and in private practice. I primarily intervene in a psychodynamic framework.
I do a little bit of everything. Whether you’re looking for tongue-in-cheek humor or informative psychoeducational guides, I’ve done it all. Check out my portfolio for some recent work.
Nope! My clients range from therapists to accountants to real estate agents to restaurant owners. If you like my style of writing and you aren't in the mental health field, feel free to reach out. Let's see what we can make happen!
Currently, I bill through Paypal. Before working together, you will receive a contract outlining the payment terms and conditions. Larger packages do require an upfront deposit.
If you're a therapist, you're probably used to people struggling with fees, and my pricing certainly won’t work for everyone!While I do believe personalized content strategizing is optimal for effective marketing, I understand the financial difficulties. This brings me to our next question…
You can (I won't report you to any boards or anything!). With that in mind, I urge you to tread with caution and pickiness if you must utilize these options. Many freelancers offer low and tempting rates for their work. However, just like in most fields, freelancing also abides by the mantra, you get what you pay for.Furthermore, as we know, mental health embodies such a personalized and intimate field. I would hesitate to trust someone who doesn't work in the industry to WRITE about the industry. To me, that would come across as inauthentic and disingenuine, and I would have concerns that my audience would read directly through it.Another downside to using these sites? You may have to parse through several writers to locate the right match. Even then, you may have to provide several edits/hands-on attention. This can translate to lost money and time.
Contact me here!