CONTENT THAT CONNECTS YOU TO CLIENTS

Helping Therapists Say What Matters With Language That Resonates

WEBSITE AUDITS, CONTENT STRATEGY AND COPY

BLOG POSTS AND GHOSTWRITING

BRANDING VOICE AND DEVELOPMENT

I partner with therapists, group practices, and mental health organizations to build an online presence that reflects who they are—and who they support.

What you will get:

  • A trusting relationship with an experienced therapist and author who works in the field, runs a private practice, and thoroughly understands the profession

  • Custom website copy that feels authentic, clear, and client-aligned

  • SEO-friendly blog content that informs and engages the right audience

  • Launch and sales pages for digital products, courses, or workshops

  • Email marketing and nurture sequences that deepen connections over time

  • Voice and messaging strategy to ensure consistency across your various platforms

Current Offerings

Comprehensive Website Audits

In-depth reviews of your existing site with actionable copy suggestions to improve clarity, cohesion, and client connection. Let’s figure out what is and isn’t working.

Professional Byline Work

Publication-ready writing from a trusted mental health expert. Clear, credible, and designed with your company’s needs and nuances in mind.

Dynamic Blog Content

Consistent, engaging posts to boost visibility, support your expertise, and improve search rankings. Blog posts are always written with SEO best practices in mind.

Directory Profile Writing

Compelling bios for Psychology Today, TherapyDen, and other directories—because first impressions (and strict words counts) matter.

Website Copywriting

Strategic, voice-aligned copy for service pages, FAQs, About pages, Contact forms, and more—crafted to reflect your values and resonate with the people you seek to help.

Custom Client Projects

Podcast scripts, course content, sales and landing pages, speaking bios, brand messaging, and more. If you can dream it (or brain dump it), I can help you write it.

Nicole has been featured in…

ABOUT NICOLE

Nicole Arzt is a licensed marriage and family therapist, bestselling author, and founder of Psychotherapy Memes.

With an experienced background in both clinical work and writing, I translate the depth of therapy into language that mirrors your values and engages your ideal audience. As someone who also runs a private practice, I understand the daily demands clinicians and mental health organizations navigate. I work alongside clients to shape messaging that’s both meaningful and effective. My goal is to help you communicate confidently- bringing coherence and thoughtfulness to every project.

  • "Working with Nicole has been a great help to starting my private practice. She is responsive and insightful about what topics would be helpful to my specific client population. Her articles are easy to digest and very informative"

    Nusheg Babikian, LCSW, PLLC

  • “I updated my bio and immediately clients started booking sessions. After months of struggling to fill my open spots, I'm practically full within days. I really can't believe what a difference it made. Thanks so much!!”

    Suzanne Batholomew, LCSW

  • "Nicole took the time to understand our practice and perfectly captured our voice while speaking directly to our niche. The final copy feels aligned, compelling, and truly represents who we are."

    Erica Basso, LMFT, Owner

Check out my books

I am the author of Sometimes Therapy Is Awkward and For the Love of Therapy—two bestselling books that explore the complex and meaningful experiences of being a therapist. Both offer a candid look at the inner world of clinicians, from the doubts and challenges to the moments of deep connection. Grounded in lived experience, these books validate the profession and speak to the heart of the work.

LET’S WORK TOGETHER

I genuinely love what I do. And when we work together, I think you’ll feel that passion reflected in every word.